We all know how important headlines and titles are. You could have the most amazing content on the internet but if your headlines aren’t engaging users to click through to your website no one will see, well…anything. So while the content on your page is important, your title tag and headline is the most important piece of content you have. Without it, your website marketing is doomed.
Don’t Beat Around The Bush. Tell Your Users Why It’s Important For Them To Read, Listen, or Watch
Before you send out your next email, think about how many people on your subscriber list that may have read your subject line but didn’t open the email. Think about the number of searchers that read your blog headline on Google, Yahoo!, or Bing that did the same thing? How about those social media posts? How many users do you think read over your post without clicking through to your website? Now add up all those sources and think about how many website visitors you’re losing as you’re reading this article.
If your headline isn’t currently selling your product or service, your losing engagement opportunities, and ultimately the potential to get more sales. Every impression you receive needs to count.
A good headline has one purpose. To grab attention and convince the reader to continue reading. It is a bit shocking to think that some people write content with nonspecific text, abstract information, or even no headline.
If you want to maximize your ROI you need to fix poor headlines. You see, without engagement, you will have a hard time increasing sales.
Engagement is only half the battle. During Your Conversation Invite them to join the party!
Increasing your conversions will rely on people responding to your calls-to-actions Users like to choose a call-to-action that offers tremendous value.
And don’t just sprinkle your call to action in one time somewhere at the bottom of the page. You should have at least three calls to action throughout your content.
If you want to influence others with your call-to-action you need to make sure that it has good visibility and is seen often.
With that said here is, in my opinion, 8 effective headlines you can use for your small business:
- 5 Ways To Get More Out of Your Current [Your Service or Product]
- Imagine Buying Your First [Your Service or Product] and Loving Every Second
- 7 Proven Tactics To Find the Best Deal on [Your Service or Product]
- Let Me Be Honest – When It Comes To [Your Service or Product] These Mistakes Are Painful
- Shocked To See People Who Use [Your Service or Product] Aren’t Talking About _______
- This Is Why [Your Service or Product] Isn’t Working For You Like It Should
- 9 Things Only [Your Service or Product] Will Understand
- This One Thing Changed My Life
Types of Headlines
Now that you have a list of effective headlines to help get you started you’re just about ready to put them to use. Before you do, keep in mind that it may be a good idea to switch between motivational and practical messages.
The first, motivational headlines, aim to inspire someone to take action and get them to become engaged by speaking to their emotions. These headlines don’t need to be practical or reasonable. Some of the best motivational headlines, in my opinion, come from the luxury industry. No one needs an expensive supercar or a Rolex watch. Logically, the purchase doesn’t make sense. But by using motivational messaging to appeal to emotions people continue to pay top dollar.
The second type of headline speaks to a user’s practical side. This type of headline should offer some sort of value that any normal person would be crazy not to act on. These types of headlines can work great when you offer some sort of valuable knowledge that helps solve a users problem.
Your New Headline Checklist
Before we leave you be sure to copy the below checklist, which is some of the top questions you should ask yourself during the writing process. If you found this article helpful, be sure to provide your email address using the form on this page to receive helpful digital marketing tips on a regular basis.
- Is this an accurate headline?
- How compelling is the promise?
- If it is read out of context does it still work?
- Would it be better if you added a number?
- Would it read better if you added one of these 10 words?
- Your or You
- Do you need all of the words? Can it be made shorter?
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