If you were lucky enough to be a law firm online in the 90’s you likely received many leads with little competition. In the early 2000s, the online legal industry became saturated. What does this mean for law firms? It’s simple. There’s fiercer competition and it is harder now to get leads online than it was 10 years ago.
It all boils down to one thing. You need the best marketers who actually pay attention to your company. Going with a big firm doesn’t guarantee results. Especially if the specialist doing the work on your account has 15 other clients. Do the math. 15 clients divided by 40 hours means your firm receives a maximum of 2.7 hours of attention weekly.
When you decide to build out a proper marketing strategy for your law firm you can accomplish two things. First, you put yourself front and center for prospective clients to find you. Secondly, you allow people to go through your marketing funnel so that they can contact and hire you.
While this might all sound good, keep in mind that competition is high and you will have many competing law firms. That means that you need to have the best law firm marketing company fighting in your corner.
There are a few key components that you will need for a successful legal marketing campaign:
- Invest in SEO for your law firm
- Build a strong content marketing campaign
- Create and develop video marketing pieces
- Create a paid ads campaign (AdWord, Bing, Facebook, Instagram, LinkedIn)
- Develop your local SEO
- Manage your reputation
- Measure and analyze everything
Invest in SEO for your law firm
If you aren’t familiar with it already, SEO stands for Search Engine Optimization. It is one of the most important digital marketing tactics you can employ. SEO is a long-term tactic that can pay dividends. There are two basic principles. On-page and off-page tactics.
Some of the most important law firm SEO metrics could include:
- Fast load time
- Mobile-friendly website
- Appealing content
- Well organized site structure
- Optimized title tags and meta descriptions
- Authoritative references/mentions from other sites
By working with an SEO expert to optimize your website you can better position yourself to outrank your competition and increase the number of leads you receive.
Build a strong content marketing campaign
Create and develop video marketing pieces
Create a paid ads campaign
Develop your local SEO
Manage your reputation
Measure and analyze everything