Search Engine Optimization (SEO) and inbound content marketing are one of the best long-term digital marketing strategies a law firm can execute. Unlike paid marketing in Google AdWords, Facebook ads, Instagram ads, or other paid media, when you stop paying for SEO you can still continue to get traffic and leads. In some ways, SEO pays dividends on your investment. It’s time to partner with us to fill your funnel so that you can focus on serving your clients!
How many clients is your competition taking away from your firm every day?
Have you looked at your competition online lately? Go to Google and enter your practice area. Did you find your website? Where does your competition show up?
We understand that this might not be enough for you to jump into SEO just yet. Let’s consider this though. In the last ten to fifteen years our entire society has been progressing from printed media to digital media, and the vast majority of those individuals have become comfortable using the internet to research on the web. People use it for mindless decisions such as where to go for lunch to more important matters such as what surgeon they should use.
When it comes time for someone to find an attorney how likely is it that they will search online for the best lawyer in their area? And when they do, how likely is it that they will find your law firm?
Is your SEO agency producing results?
There are many agencies who claim to be experts at SEO, no matter what the industry. Companies who do law firm marketing, real estate, plumbing, online shoes, cars, and anything else you can think of. While it doesn’t hurt to dabble in a number of different industries, you may benefit from a law firm marketing agency who specializes in the intricacies involved in the legal industry.
Have you ever taken a look at your agencies roster? Are any of your competitors on their list? When it isn’t in your agencies best interest to take away market share from your competitors will they? We like to make relationships where we both win. That happens when our success relies on your success.
Our team is structured to help law firms grow their business. We keep our team small, knowledgeable, and experienced to ensure that we can move fast and do what is best for you.
Leverage search marketing to grow your business
There are many benefits that come with a properly executed search campaign. Firstly, your website will be properly optimized to help both search engines and people to better navigate your site and find the help that needs. Secondly, content marketing, part of SEO, helps visibility from an SEO perspective and also helps build trust. Being published on reputable websites can bring direct traffic to your website, build trust, and increase your website rankings.
Gone are the days where a marketer can broadcast their message to a vague and unknown audience. In today’s world, we use technology to better target our audience. Modern marketing practices can make the characters on Mad Men look like amateurs. To get a better idea of how your firm is doing with its online marketing efforts, fill out the contact form on this page and ask for a free website evaluation. A digital marketing expert will prepare your report and will be available to discuss them if you’d like.