If you’re searching for the best online tools all in one place this updated guide is just what you need.
I understand just how valuable your time is. To make things as easy as possible for you to find exactly what you’re looking for I’ve created the below filters that you can use right now to get started.
I need an SEO Tool For:
Technical SEO | Keyword Research | Content Optimization | Link Building / Backlinks | Video SEO | Rank Tracking
Technical SEO
Google Search Console: If you’re looking for tools that will help you find technical issues with your site there are a few free tools that you absolutely must have. The first being Google Search Console. For most SEO’s this is a no brainer and one that is likely used daily.
Official Site: https://search.google.com/search-console/about
Search Analytics for Sheets: If you have ever wanted to get more that the standard 90 days of data from Search Console this is for you. Add this to Google Sheets and authorize in GSC, then your ready to go.
Official Site: https://workspace.google.com/marketplace/app/search_analytics_for_sheets/1035646374811?pann=cwsdp&hl=en
Bing Webmaster Tools: While most marketers might only be looking at Google, some may be missing out on insights from Bing. This tools can help you know more about your website visibility in Bing.
Official Site: https://www.bing.com/toolbox/webmaster
Bright Local: Anyone who has a local SEO element can benefit from the comprehensive local SEO audits Bright Local provides. Find citations that need to be corrected due to incorrect NAP information or duplicate listings.
SEMRUSH: SEMRush is a good tool to find errors on your site that need to be address to better optimize your website. They bucket suggestions into Errors, Warnings, and Notices to better help you prioritize your workflow.
Official Site: https://www.semrush.com
Screaming Frog: One of the most popular tools available, Screaming Frog is a desktop website crawler that audits technical and on-page SEO issues. You can crawl up to 500 URLs with the free version.
Official Site: https://www.screamingfrog.co.uk/seo-spider/
Raven Tools: A tool that is designed for digital marketers, Raven Tools offers an intuitive site auditor that shows you exactly what SEO issues need to be fixed.
Official Site: https://raventools.com
Keyword Research
Google Keyword Planner: Finding keywords can be a difficult task if you don’t have the right tools. One of the best free tools available come straight from Google. Use the Keyword Planner tool to find relevant keyword topics, search volumes, and browse keyword difficulty.
Official Site: https://ads.google.com/home/tools/keyword-planner/
Google Trends: You should always check Google Trends before deciding on a keyword list. It is important to know if you’re keyword is getting more or less popular. You don’t want to spend your time working on dying keywords.
Official Site: https://www.google.com/trends/
SEMRUSH: A good tool for finding new keywords that have relevant monthly search volumes. This tool is also useful when adding in competitors URLs to see what search terms they are ranking for.
Official Site: https://www.semrush.com/
Bing Webmaster Tools: If you haven’t used this tool yet you will likely be pleasantly surprised. Bing offers a great keyword research tool.
Official Site: https://www.bing.com/toolbox/webmaster
Content Optimization
Content optimization is a key component in any search marketing campaign. Getting it right is an important first step.
Frase: Frase is a tool that a number of marketers of overlooked. This nifty tool helps you to create a content brief blueprint by analyzing top results in Google.
Official Site: https://www.frase.io/content-optimization/
Page Optimizer Pro:
Official Site: https://pageoptimizer.pro/pricing/
Text Optimizer:
Official Site: https://textoptimizer.com/